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SDM Index | ION Management Science Lab

Scientific Decision-Making
Index

An index to measure how managers use data and models to make decisions and providing a benchmark against leading organizations.

9,488

Total Responses

1,369

Total Participants

Boards of Directors, CEOs, and Members of TMT

60+

Large Companies Polled

The Challenge

The Problem

Most organizations struggle with decision-making under uncertainty

Poor Decision-making

Decision-making processes under uncertainty lack structure

  • No problem formulation process
  • No systematic evidence collection
  • No structured frameworks for evaluation

The Cost

Poor decision-making has a tangible cost to organizations

  • Wrong decisions
  • Missed opportunities
  • Suboptimal investment choices
  • Inconsistent business practices

There is a better way

The Index

The SDM Index

The Scientific Decision-Making (SDM) Index measures the extent to which managers use models and data to guide decisions.

Degree and type of scientific decision-making

Benchmarking of how scientific a company's decision-makers are against those of other large organizations

Identification of the scientific decision-making style of managers

Areas of development to support scientific decision-making under uncertainty

Research-BackedData-DrivenActionable
SDM Index — Scientific Decision-Making platform interface

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Proven Impact

Measurable Results

Organizations using scientific decision-making methodology demonstrate significant performance improvements

Study by Camuffo et al. 2025 • 1,556 SMEs • 8 countries

0.0X

Revenue Growth

Average increase in revenue for participating organizations

0.0X

Productivity Increase

Improvement in decision-making efficiency and outcomes

Our Academic Foundations

Theoretical Background

Published
Foundations

Theory-driven strategic management decisions

Camuffo, A., Gambardella, A., & Pignataro, A.

Strategy Science · 2024

The foundational paper establishing an analytic, normative framework for theory-based strategic decision-making—how managers should formulate, test, and update strategic theories.

View Paper
Published
Foundations

A Scientific Approach to Entrepreneurial Decision Making: Evidence from a Randomized Control Trial

Camuffo, A., Cordova, A., Gambardella, A., & Spina, C.

Management Science · 2020

The original RCT showing that entrepreneurs trained to behave like scientists—formulating hypotheses, designing experiments, and rigorously testing them—make better decisions and perform better.

View Paper
Published
Horizontals

A scientific approach to entrepreneurial decision‐making: Large‐scale replication and extension

Camuffo, A., Gambardella, A., Messinese, D., Novelli, E., Paolucci, E., & Spina, C.

Strategic Management Journal · 2024

Large-scale replication of the scientific approach to entrepreneurship, extending findings across multiple contexts and populations.

View Paper
Value Proposition

What You Get

Comprehensive value delivered to participating organizations

Free of Charge
Diagnosis

Benchmark Report for Your Firm

  • Detailed firm report
  • Explains your firm's results and benchmarking analyses
  • Results benchmarked against sampled firms
  • Individual report (on demand)
Free of Charge
Learning

Exclusive Access to SDA Content

  • One-month full access to materials
  • Podcasts, videos, frameworks
  • Notes and case studies
  • 17 courses, 18 podcasts, 21 case studies
Growth

Customized Development Plans

  • Access to best practices workshops
  • Personalized development programs
  • Tailored improvement roadmap
The Process

How It Works

A streamlined four-stage process from initial contact to report delivery

Company Onboarding

Intro call with the IMSL

Participant List

Definition of the sample

Survey Deployment

Data collection

Report Delivery

SDM Index with benchmark

Applications

Real Use Cases

How organizations apply the SDM Index for strategic advantage

Strategy & Decision Support

Structure complex strategic problems

Performance Evaluation

Evaluate managerial effectiveness using qualitative feedback and reports

Culture Compatibility Assessment

Compare organizational cultures before mergers or acquisitions

Organizational Diagnostics

Measure engagement, innovation, and collaboration levels

Skill Evaluation

Assess candidates' analytical, strategic, and soft skills from written and verbal data

Research & Knowledge Synthesis

Analyze large volumes of academic or internal research

Trusted By Leaders

What Leaders Say

Executives and academics trust the SDM Index for rigorous decision-making assessment

We participated to the ION Management Lab Survey with great pleasure and honor. We understood the essence of scientific decision making through your questions. It’s the ability to make choices grounded in data, tempered by critical thinking, open to revision in light of new evidence. We hope, with your advanced researches, for a better future of our companies and the society. Thank you.

Mario Nardi

Mario Nardi

CEO, Pietro Fiorentini SpA

CEO

A rigorous, research-backed approach to measuring something that's traditionally been unmeasurable. The methodology is impressive.

PoM

Professor of Management

Leading Business School

Academic

We used the SDM Index during our M&A due diligence. It helped us understand the cultural fit between organizations before the deal closed.

MD

M&A Director

Private Equity Firm

Practitioner

Partner with us to advance decision-making in your organization

Join leading organizations in transforming how strategic decisions are made. Get your benchmark report and personalized development plan.